100% ECO Hygienic Paper available at the supermarkets of Albert Heijn and Coop (The Netherlands)

Since today the Dutch consumers are able to purchase 100% ECO Hygienic Paper. The first supermarkets in The Netherlands who offer this environmental-friendly product are Albert Heijn and Coop. The assortment these stores offer are toilet paper, kitchen rolls and tissues of the brand NORTH RIVER. The products are the most environmental friendly products of the market. By using the product the Dutch consumers help to improve the environment.

The production of these paper product is realized by recycled wood, there is no chlorine included, 80% less water is used and the production process is realized by 100% sustainable energy.
For more information on these products take a look at the website of Friends Hygiene or contact them by e-mail jan@friendshygiene.nl

Going green article on the sustainability issue in retailing

An increasing number of companies are focusing on the issue of sustainability, creating long-term programmes that are good for the earth – and the bottom line.

In the spring of 1970, a few conservationists and local activists gathered in San Francisco for the first Earth Day celebration. Fast forward 27 years and an informal get-together has been replaced by an influential new brand of corporate environmentalism that is being embraced as one of the key issues in business today.

Most companies prefer the term ‘sustainability’ over ‘environmentalism’, the latter conjuring up images of protest rather than proactive planning. And, instead of taking to the streets, manufacturers and retailers are taking to the boardroom, putting together detailed long-range programmes for supply chain sustainability – best practices that touch on sources of supply, energy efficiency, transportation and packaging. But this kind of global governance is not an easy task and the question is whether companies can make a long-term commitment to being green while maintaining the bottom line.

This text is part of the article "Going Green" of the magazine Food International of Elsevier and written by Mr. Len Lewis.

Click here to read the rest of the article.

New generation green supermarket Tengelmann Klimarkt

Tengelmann opened half a year ago their first Tengelmann Klimamarkt. This follows the objective that the supermarket chain Tengelmann gave itself. Before 2020 they want to reduce to the level of CO2-emissions with at least 20 per cent. Environmental and natural solutions to save the environment.

Their newest Klimamarkt can be seen as an example of an environmental-friendly store. This green supermarket uses 50% less energy than the traditional supermarket and they also succeeded to reduce the emission of CO2 to almost the level of 0.

What did they do and how did they do it? This green supermarket of the newest generation, warmth is being used to transform it into energy, the cooling and refrigeration departments have environmental-friendly furniture with all the doors closed. Furthermore there was a lighting plan created, were LED-lighting could promote the products, make them more sustainable and reduce the level of energy.

http://www.jdv-trc.blogspot.com

Belgian Supermarket Chain Colruyt obtaining energy in their supermarkets by introducing Sun Panels

The Belgian supermarket chain Colruyt is looking for ways to obtain a sustainable way of obtaining energy, this energy needs to support reducing the emission of CO2-gases. The price stunter will install as many sun panels as possible on the roofs of their supermarkets, where possible this will be the new way how the supermarkets obtain their energy.

Currently Colruyt already obtains 7 million kWh of electricity by wind mills, sun panels and warmth recuperation. The Belgian is with these action leading the Benelux revolution in green retailing. In neighbour country The Netherlands we do not yet see this many way to use sustainable energy in the supermarkets.

www.jdv-trc.blogspot.com

Mars further develops plan with new action to Sustainable Business

Mars comes up with a new action to sustainable business. The Green Order System has the objective to change the order behaviour to reduce the emission of CO2. The impact on the environment will be measured and communicated to the clients.

Mars now communicated that after 2020 they want to produce 100.000 tons cacao with the UTZ-Sustainability certificate. The UTZ-Sustainibility organization focuses in higher productivity on the same area, with the aim to reduce the loss of wood and to improve the income of the cacao farmers. Untill 2020 this will be adapted in different phases.

This manufactured chocolate will be used in the Mars products like Bounty, Twix and Mars. Next to the UTZ certification Mars also works with Rainforest Alliance. The method of UTZ is a structural approach to improve the productivity and reduce the level of poorness in the areas. Farmers learn how to improve their productivity, with improved methods. Furthermore they explain that farmers need to produce a wider assortment of products, to avoid depending to much on one product. Mars thinks this new production methods will increase the benefits between 30 and 50 per cent, mainly focusing on Ivory Coast (worlds biggest manufacturer of cocao for Mars).

UTZ Certified Good Inside is dedicated to creating an open and transparent marketplace for agricultural products. It offers coffee, tea and cocoa certification programs and manages traceability for RSPO certified palm oil, UTZ CERTIFIED vision is to achieve sustainable agricultural supply chains where farmers are professionals implementing good practices which lead to better businesses, where the food industry takes responsability by demanding and rewarding sustainably grown products, and where consumers buy products which meet their standard for social and environmental responsability.

American retail study shows that low Income Shoppers are More Willing to Pay a Premium for Sustainability

The company Miller Zell an Atlanta based retail specialist company researches several different of topics inside the world of retail. Today this retail company published their study on green retailing, which type of consumer purchases green products.

The traditional thougth is that consumers who are most interested in environmental-friendly products have a higher income and overall lifestyle commitment to eco-friendly living. In the research done by this retail design and strategy firm Miller Zell the result is that shoppers with a lower income are the ones purchasing green products.

In the study it states that Income is not the only important factor when consumers decide to do green shopping, consumers with lower income are willing to pay a premium for green products. Women are also willing to pay more than men for green products.

The interest of consumers in sustainable products did not result yet in good promotion and information on the green products manufacturers and retailers have. Wal-Mart last week launched the plan to obtain information on the effects on the environment of their products and communicate the effect of the purchase of this product on the environment.

The study also shows the channels that are most effective to trigger the interest of the shopper in green products as well as differences between the different generations and genders.
To download a copy of the study results, visit the Miller Zell blog, Inside the Aisle at http://insidetheaisle.com/mz-research-surveys/.

Does the outcome of this research come as a surprise for you? Which actions do you take to save the environment? Which advices would you like to share with the other readers of this blog?

Organic Food Program and Carbon Neutral Program of Dole

The banana producer, Dole, lets customers “travel to the origin of each organic product”. By typing in a fruit sticker's three-digit Farm Code on Dole Organic's website, customers can read background info, view photos of the farm and workers and learn more about the origin of Dole products (http://www.doleorganic.com/)

Dole produces organically-grown bananas in its own farms and sources from independent organic growers located in Honduras, Ecuador, Dominican Republic, Colombia and Peru for the European and North American Markets and recently in the Philippines for the Asian Market. 100% of Dole’s organic bananas are certified organic and follow the organic production standards as set by the law in the US, EU or Japan.

Furthermore Dole has a carbon neutral program:
'Carbon neutral,' as applied to the banana and pineapple product supply chains, means that the carbon dioxide (CO2) emitted to produce, pack, transport and distribute the fruit will be offset by mitigation practices which increase the capture of CO2 in order to achieve a 'neutral' balance. These practices entail new, more efficient transportation methods, changes to agricultural processes to reduce CO2 emissions, and partnering with local farmers to implement preservation and reforestation programs. http://www.doleorganic.com

US Retailer Food Lion to open first green store

US Retailer Food Lion (South Carolina) is planning to open the first green store of the formula and the first LEED-certified (Leadership in Energy and Environmental Design) grocery store in the region.

The store will feature a number of environmentally friendly construction and energy-efficient services, including an on-site recycling center, skylights for natural lighting, educational kiosks and preferred parking for low-emitting vehicles.By building the first LEED grocery store they plan to reduce energy costs by more than 20 per cent compared to a typical supermarket as well as conserve 44 per cent more water than other Food Lion stores.

For nearly a decade, Food Lion has been dedicated to numerous sustainability initiatives, such as energy conservation and reducing carbon dioxide emissions throughout its 11-state footprint, reducing its energy consumption by more than 27 per cent since 2000 or 2.5 trillion BTUs.”Food Lion’s first green store is expected to open in the fourth quarter of 2009 and will provide employment for approximately 50 associates. Food Lion currently operates 145 South Carolina stores and employs more than 7,600 associates in the state.

www.jdv-trc.blogspot.com

Communication of origen of fair-trade products

Yesterday in our article we mentioned the importancy of the communication to your customer that your store a green store is and how which measurements your company take to make it green(er). The same accounts for fair-trade products, where do they come from and how are they produced.

One good example of communication of origen of fair-trade products is the English company Chippindale Foods. This retailer offers full egg traceability via their website www.wheresyoursfrom.com. Every egg in the supermarket is foreseen of a tracking code. When the clients types in the code into their website, it gives full information on the origen of the egg. Furthermore there are menu suggestions and information on the production of "green" eggs.

www.jdv-trc.blogspot.com

What are the green effects and advantages of online shopping?

In an article in the Guardian we could read a topic from Lucy Siegle about the green effect and advantages of shopping online. It sound very environmental friendly to do your shopping from the computer, but is this really true?

In the United Kingdom they expect the online Shopping to grow up to 21,3 billion pounds in 2011, a growth with almost 9 billion pounds. Some people do their shopping with the computer, because they consider it to be green, less transport and less shopping bags. There have been several studies on this topic.

One of these studies goes back to 2000 when Webvan, a big US onliner retailer, when they concluded that wider adoption of online shopping would not result into environmental profits, another study in 2002 of US book retailing did not see greater energy savings when buying online.

One of the most recent studies is the study of Carnegie Mellon University, where they concluded that shopping online via resulted in a decrease of 35 per cent energy consumption and CO2 emissions than the traditional retailer (where they loose energy because of the open doors of the store and bad refrigeration furniture for example).

This effect is caused by the save of the driving to the stores and for example less receipts. But both ways to do your shopping need the transportation to get it to the distribution centers, stores or at home. We can now see more and more retailers who introduce electricity home-delivery cars like the Spanish supermarket chain Condis or the Eco-Truck of Delhaize in Belgium where the route is better planned and the load is bigger to save extra kilometers.

Online shopping may prove marginally more green in terms of energy saving but we see retailers more and more take measurements to save energy, reduce CO2 emissions and acting green.

www.jdv-trc.blogspot.com

Insight in the retail of the future: the importance of green retailing

The company Accenture did a research about how the retail industry would look like in the year 2020, what are the mayor technological, socio-demographic and business trends we can export in the future of retail. Accenture is a global management consulting, technology services and outsourcing company, committed to delivering innovation.

In this research they recognize the environment to be one of the most important factor for today´s retailers. Before the retailers did not see that much the importance but consumer demands, regulations from the government and the effect of green organizations changed the world of retail.

Some of the leading retailers started the green revolution, seeking to obtain an environmental-friendly and sustainable business. Tesco for example wants to be recognized "a leader in helping to create a low-carbon economy.” Tesco for example introduced new transportation methods, invested in recycling centers and introduce to their consumers the level of carbon that every product contains and how much they can save purchasing a certain type of product.

Coop, one of the world’s largest grocery chain, is basing its product ranges on green propositions. In fact, working with products of Bio Suisse, 30 organic farming organizations and around 6.300 farms producing organic products in Switzerland.

Accenture asks itself in this report some questions about what will happen in the development in green retail, how will the environmental plan adapted into retail strategies? Premium payments for environmental-friendly products, more low-energy production, and the creation of new—higher—standards for ethical trading?

What do you think what will happen in green retail in the future months and years?

Wal-Mart Supermarkets to share the green impact of their products and services

The American supermarket giant, actual world leader in sales, wants to inform their client more on green retailing impact of their products and services. By better giving information about their products, the clients of Wal-Mart have more options to choose their preferred (green) supplier or products. To obtain this required information all the suppliers need to give an insight of the environmental effect and use of energy of their products.

In history this is the biggest impact on green retailing. The data obtained will result into a rating-system, which will be communicated on the shelves of the supermarkets.

The aim of this new environmental program is to reduce the use of energy, the reduce the level of garbage and to stimulate sustainability in retail. For the manufacturers and suppliers it has a big impact, they need to invest in obtaining the information. To better compete with their competitors and to obtain a better score on the Wal-Marts scorecard and the communication to the customers. To get the total plan operation it will take several years, the Wal-Mart concern expects everything to be ready in ten years. Experts think they can introduce it earlier, in 2011, supported by the wave of environmental measurements international retailers introduce.

An earlier measurement of Wal-Mart (the introduction of energy-efficient lamps in their assortment) had a positive effect on the environment, this green initiative already resulted into the sales of over 100 million energy-efficient lamps.

www.josdevries.eu

Supermarkets United Kingdom achieve carrier use reduction of 50% since 2006

Leading supermarkets have failed to meet a target on cutting the use of carrier bags given to customers despite Government campaigns

The amount of plastic bags used by supermarkets has dropped according to research by almost a half in the last three years. This means that retailers were very close to achieving their desired aim of cutting the use by 50%.

This measurement has been taken from leading supermarkets in the United Kingdom Tesco, Waitrose, Asda, Somerfield, Marks and Spencer and the Co-op. This announcement comes as there have been calls this week for supermarkets to be more open about the amount of carriers they use.

Last year, these seven supermarket chains signed up to a voluntary agreement with the Government to achieve a 50 per cent cut in the number of bags given out compared to 2006. In May 2006, 718 million bags were being given out - by May 2009 this had almost halved to 372 million, a reduction of 48 per cent.

Sustainability - should it be just about "green" products or should we focus on sustaining our generations?

By Kyle Howell - VIP Recruiter at NWA Green Expo

Most of the topics and discussions about Sustainability are always focused on products or services related to making products more sustainable. I have been working on planning for the 2010 NWA Green Expo and had a meeting today with a non-profit called Teen Action Support Center. This was an eye opening experience that led me to this discussion.

Sustainability is not just about the "greening" of products or our habits, but it also is about taken care of our generations to ensure they are aware and able to take care of the environment. There is always a human side to everything we do. Now, the NWA Green Expo will be partnering with the Teen Action Support Center to create an overall expo that addresses products/services for both the earth and human benefit.

I would like to know what your thoughts on this are and if you have already seen this type of partnership in action, let me know some tips on how to make it successful. Now, to advertise the expo. The expo is hosted by the Bentonville/Bella Vista Chamber of Commerce. It will take place on April 30th - May 1st, 2010, in Bentonville, AR. I am currently trying to sign up keynote speakers, so if you know any or are aware of companies that would be willing to sponsor such speakers, please contact me at kyle.howell@wal-mart.com.

Aquié (Grupo Cuevas) development of green innovative supermarket

Grupo Cuevas is a famous Spanish chestnut manufacturer, who had the wish to develop a new innovative supermarket concept in the region of Galicia, especially in the Ourense Area, next to their 25 supermarkets.

Together with Jos de Vries The Retail Company the formula Aquié has been developed during in 2008 which was based on a new, modern design, the use of new technologies and a well-balanced assortment of healthy groceries. Everything developed thinking of the trend on sustainable Retailing. The company only supplies bio-recycable bags and when the client brings his own bag the client gets a small reward from Aquié. The furniture and lighting was selected on the environmental advantages because of the low consumption of energy.

Next to these innovative aspects of Green Retailing the clients can choose from a selected assortment of daily varying fresh and healthy menus (to prepare or prepacked). These products are tested and prepared by the university of Vigo to create an ecological and healthy product assortment and offering meal solutions for the customers.

This fifth generation supermarket of Aquié directly was very succesfull with this new innovative concept. They are that succesfull that they opened their 2nd store already (in A Porriño, Galicia). The first supermarket could welcome over 1.250 visitors on a daily base and the turn-over is over 29% higher than the other stores of the Grupo Cuevas.

The supermarket concept of Aquié has been choosen as one of the most innovative new retail concepts in the world during the recent World Retail Awards in Barcelona.

Sustainable packing an emerging consumer trend - study

The increasing importance of sustainable packaging as a consumer issue means companies need to constantly reassess the amount of packing they use, according to a new report.

The study, from market analysts Datamonitor, said while sustainable packaging is not yet the main reason for purchasing a product, it is becoming a “consumer expectation”. It is one of a growing number of issues – including ethics, economics and environmentalism- that is driving consumer choice, said report author Matthew Adams.

Please click here to continue reading the rest of the outcomes of the report on this consumer trend.

New Retail Lighting Guide from Carbon Trust UK

The Carbon Trust has published a new guide on how to reduce display lighting costs in the retail sector. The document is entitled "Display lighting - Creating maximum impact with minimal energy consumption".

The guide shows that retailers could cut their display lighting usage by up to 30% by adopting the latest energy saving technology.In addition, as LED lighting advances the potential savings will be greater.The guide can be downloaded from the website of Carbon Trust (downloading the doucment is for free but registration is required).

Organic Food Concept The Netherlands realized by Jos de Vries The Retail Company

ORGANIC (NL)

ORGANIC (NL)

Green order and delivery system in retail sector

Mars Company in the Netherlands is testing a new initiative in logistics: Green order. The objective is to change the order behaviour to reduce the emission of CO2. The impact on the environment will be measured and communicated to the clients. When an order is placed the emission of CO2 will be mentioned at the delivery receipt, to see the effects of the order on the environment.

With Green Order Mars wants to support social responsability and improve the occupation grade of the delivery trucks. The project will be done together with transport company Kuehne + Nagel and the consultancy agency Capgemini.

Introducing the Green Order system they also hope to reduce the number of traffic jams and have lower costs because of a more efficient delivery system. The client will benefit by the more efficient receival of products. Clients will also get a “logistic customer scorecard”, where supplier and client can formulate their environment goals.

German retailer REWE launches plan to reduce CO2 emission by 30 per cent

The German retailer REWE has announced plans to reduce its annual CO2 emissions of 2.5 million tons by 30 per cent by 2015. Compared to the 2006 reference year, the CO2 emissions per square metre of sales floor area will thus be reduced from 320 kg to 224 kg. To achieve this goal, the company will cooperate with the Öko-Institut in Germany and with the Federal Office for the Environment in Austria in the collection and evaluation of data and in taking further steps.

More than 60 per cent of the total emissions of REWE Group are caused by the factor "electricity". By increasing the energy efficiency of the stores and by the switching to green electricity important steps towards achieving the corporate climate goals have already been taken. Now, the aspects of refrigerating agents (15 per cent of the emissions), heat (12 per cent), logistics (8 per cent), paper consumption (3 per cent) and business travels (2 per cent) are on the agenda.