An increasing number of companies are focusing on the issue of sustainability, creating long-term programmes that are good for the earth – and the bottom line.
In the spring of 1970, a few conservationists and local activists gathered in San Francisco for the first Earth Day celebration. Fast forward 27 years and an informal get-together has been replaced by an influential new brand of corporate environmentalism that is being embraced as one of the key issues in business today.
Most companies prefer the term ‘sustainability’ over ‘environmentalism’, the latter conjuring up images of protest rather than proactive planning. And, instead of taking to the streets, manufacturers and retailers are taking to the boardroom, putting together detailed long-range programmes for supply chain sustainability – best practices that touch on sources of supply, energy efficiency, transportation and packaging. But this kind of global governance is not an easy task and the question is whether companies can make a long-term commitment to being green while maintaining the bottom line.
This text is part of the article "Going Green" of the magazine Food International of Elsevier and written by Mr. Len Lewis.
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