The increasing importance of sustainable packaging as a consumer issue means companies need to constantly reassess the amount of packing they use, according to a new report.
The study, from market analysts Datamonitor, said while sustainable packaging is not yet the main reason for purchasing a product, it is becoming a “consumer expectation”. It is one of a growing number of issues – including ethics, economics and environmentalism- that is driving consumer choice, said report author Matthew Adams.
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